Do you want to achieve success in everything you do? Probably yes. But, the path to success has many different crosses. And in most cases, some paths will require building yourself before you achieve desired success. Creativity is an important thing you need if you want to achieve success.
Many industries and markets do not have an extensive maneuvering space when it comes to innovation, or they just use that stereotype to find an excuse because of their own non-inventiveness and lack of creativity.